Customer Funnel Journey — Meeting Board
The Drinking Woman's Diet
From Meta Ads to conversion — the complete marketing system built for Wendy Narby's "The Drinking Woman's Diet" brand. This board maps every touchpoint in the customer journey.
35
Ad Variations
Static, Reel, Carousel
3
Landing Pages
A/B Testing
£2,000
Ad Budget
50/50 Split
FB + IG
Platforms
Facebook & Instagram
AWARENESS — 35 ad variations across Facebook & Instagram
Targeted ads across multiple ICP audience segments. Static images, carousel posts, and video reels designed to stop the scroll and drive clicks.
Visual-first creative optimised for Instagram's feed, stories, and reels. Real images of Wendy — no AI or stock photography.
35 ad variations split across ICP audiences and creative formats. Performance measured by CTR, CPC, and cost per lead. Best performers scaled after 72 hours.
INTEREST — Traffic directed to high-converting landing pages
Punchy, humorous copy. Quick scroll to CTA. Designed for impulse clicks from social media. 'Claim Your Free Copy' as primary action.
Detailed 7-step DWD Method breakdown. Author bio, testimonials, FAQ. Designed for considered buyers who need more information.
Full organic website with navigation, courses, retreats, blog, community access, and contact form. SEO-optimised for organic discovery.
Every landing page CTA drives to the same checkout page, ensuring a single conversion path and clean attribution tracking.
DECISION — Free + Shipping book offer with course upsell
The core offer: a free paperback copy of 'The Drinking Woman's Diet' — the customer only pays £7.99 postage and packaging. This captures full contact details: name, email, phone, and shipping address.
Immediately after the book order, customers see a 50% off one-time offer for the full Drinking Woman's Diet Course — normally £197, today £97. This is the primary revenue driver.
Paperback Book
Delivered by post
PDF Digital Copy
Instant download
Video Mini-Series
DWD Method walkthrough
Habit Tracker PDF
Free bonus
Habit Tracker App
Free bonus (beyond scope)
NURTURE — Automated sequences based on customer actions
Automated email sequence triggered on book purchase. Welcome email, delivery tracking, reading tips, and introduction to the DWD Method. Builds trust and primes for course upsell.
Premium onboarding sequence for customers who purchased the £97 course upsell. Module access, community invitation, and retreat awareness.
For visitors who clicked but didn't purchase: retargeting ads and email nurture sequence with testimonials, social proof, and limited-time reminders.
All leads are automatically tagged in the Ascendea CRM (Insider Tasting sub-account) based on their actions: book purchase, course upsell, community join, or ad click without purchase. This enables precise follow-up sequences and reporting.
RETENTION — Building a loyal audience around wine & wellness
Free community membership for all book buyers. A space to connect with like-minded women, share experiences, and access exclusive content from Wendy. Community is live and members are already joining.
Ongoing blog content on the main website covering wine, wellness, and lifestyle topics. Drives organic traffic and keeps the brand top-of-mind between purchases.
MONETISATION — Higher-value offers for engaged customers
The full 7-module Drinking Woman's Diet course. Available as an upsell at checkout (£97) or at full price (£197) via the main website. Self-paced video modules with PDF resources.
Premium wine & wellness retreats in Bordeaux, France. The highest-value offer in the funnel. Promoted to engaged community members and course graduates.
Post-launch phase: affiliate partnerships and licensing of the DWD Method to wellness practitioners. Revenue diversification strategy.
Complete ad asset library — ready for campaign launch
All 35 ad variations have been created using Wendy's authentic photography from Chateau George in Bordeaux. Each ad features AIDA-structured copy, branded overlays, and clear CTAs. Assets are organised by format below and available for download from Google Drive.
22
Static Feed Ads
1080 × 1080px — Optimised for Facebook & Instagram news feeds. Each features Wendy's wine cellar photography with headline overlay and CTA button.
8
Story / Reel Ads
1080 × 1920px — Full-screen vertical format for Instagram Stories, Facebook Stories, and Instagram Reels. Designed for maximum mobile impact.
5
Carousel Ads
4 slides each (20 slides total) — Interactive swipe format. Each carousel follows a Hook → Problem → Solution → CTA narrative arc.
All ad variations with copy angles, formats, and destinations
| # | Avatar | Headline | Type | Format | CTA | Destination |
|---|---|---|---|---|---|---|
| 1 | Amelia | Wine Lover, Wellness Warrior? You CAN Be Both. | Empowering | Static | Get Your Free Book | Book Funnel |
| 2 | Amelia | That 'I'll Start Monday' Feeling? Let's End It. | Relatable | Story | Learn the Method | Book Funnel |
| 3 | Amelia | Intimidated by Wine Lists? | Educational | Carousel | Download Free Guide | Book Funnel |
| 4 | Amelia | Your Yoga Mat & A Glass of Merlot. | Lifestyle | Static | Rewrite The Rules | Courses |
| 5 | Amelia | Is Your Health Kick Making You Miserable? | Provocative | Story | Find Your Balance | Book Funnel |
| 6 | Amelia | From Novice to Aficionado. | Aspirational | Static | Explore Courses | Courses |
| 7 | Sophia | Most Wellness Retreats Are Too Dry. | Pain Point | Static | Discover Our Retreats | Retreats |
| 8 | Sophia | Where Yoga Mats Meet Vineyard Paths. | Aspirational | Story | Book Your Escape | Retreats |
| 9 | Sophia | "Conscious Un-Coupling"... From Boring Wellness. | Provocative | Static | Claim Your Freedom | Book Funnel |
| 10 | Sophia | For the Woman Who Values Terroir & Turmeric. | Values-Based | Static | Get The Book | Book Funnel |
| 11 | Sophia | Plant-Based Pairings & Premier Crus. | Educational | Carousel | Master the Art | Book Funnel |
| 12 | Sophia | Slow Luxury Travel, Reimagined. | Lifestyle | Static | Learn More | Retreats |
| 13 | James | For the Man Who Commands the Boardroom & Cellar. | Status-Based | Static | Read The Framework | Book Funnel |
| 14 | James | Beyond the Tourist Trail. | Exclusivity | Story | Explore Retreats | Retreats |
| 15 | James | Is Your Lifestyle Costing You Your Life? | Provocative | Static | Drink Better | Book Funnel |
| 16 | James | From Five-Star Gym to Five-Star Vineyard. | Aspirational | Carousel | Reserve Your Place | Retreats |
| 17 | James | The CEO's Guide to Guilt-Free Indulgence. | Inclusive | Static | Get The Guide | Book Funnel |
| 18 | James | Your Time is Your Most Valuable Asset. | Value-Based | Static | Invest in Yourself | Retreats |
| 19 | Elizabeth | For the Woman Who Reads Proust and Drinks Pauillac. | Sophisticated | Static | Turn The Page | Book Funnel |
| 20 | Elizabeth | The Art of Mindful Luxury. | Philosophical | Story | Discover the Philosophy | Courses |
| 21 | Elizabeth | Are You Outsourcing Your Joy? | Provocative | Static | Reclaim Your Joy | Book Funnel |
| 22 | Elizabeth | Spa Retreats are Good. Wine Spa Retreats are Better. | Comparative | Story | Explore Experiences | Retreats |
| 23 | Elizabeth | Beyond the Label: A Deeper Story. | Story-Based | Static | Go Behind the Scenes | Courses |
| 24 | Elizabeth | Your Next Dinner Party's Secret Weapon. | Social | Static | Become the Hostess | Book Funnel |
| 25 | Charles & Margaret | The Kids Have Flown. Your Next Adventure Awaits. | Life Stage | Static | Start Your Journey | Retreats |
| 26 | Charles & Margaret | Indulgence That Restores, Not Drains. | Benefit-Led | Story | Find Your Cruise | Retreats |
| 27 | Charles & Margaret | Don't Let Retirement Be a Bore. | Provocative | Static | Live Your Best Life | Book Funnel |
| 28 | Charles & Margaret | The Perfect Pairing: Culture & Comfort. | Convenience | Carousel | Discover Guided Travel | Retreats |
| 29 | Charles & Margaret | A New Chapter, A New You. | Transformation | Static | Write Your Next Chapter | Book Funnel |
| 30 | Charles & Margaret | More Than a Vacation, It's a Rejuvenation. | Relationship | Story | Plan Your Rejuvenation | Retreats |
| 31 | All Audiences | 'I Finally Feel Free.' Real Women, Real Results. | Social Proof | Static | Read Their Stories | Book Funnel |
| 32 | All Audiences | Free Book Offer — Limited Time Only | Urgency | Static | Claim Your Free Copy | Book Funnel |
| 33 | Amelia & Sophia | You're Not Alone. Join the Movement. | Community | Carousel | Join the Community | Courses |
| 34 | Elizabeth & James | 30 Years in Bordeaux. One Life-Changing Book. | Authority | Static | Meet Your Guide | Book Funnel |
| 35 | All Audiences | Free Book + Bonus Wellness Tracker App | Value Stack | Static | Get Your Free Bundle | Book Funnel |
Quick access to all project deliverables and resources
35 Ad Creatives — Browse All (Enhanced with Book Cover)
Meta Ad Assets (NEW)
35 Ad Creatives — Download ZIP (Enhanced)
Meta Ad Assets (NEW)
Book Cover — A Drinking Woman's Diet
Brand Assets (NEW)
Ascendea Media Storage — All Project Media
Brand Assets (NEW)
Landing Page A (Short)
Landing Pages
Landing Page B (Long Form)
Landing Pages
Book Purchase / Checkout
Landing Pages
Main Website
Landing Pages
Social Media Creatives
Creative Assets
Original Photos & Videos
Creative Assets
Meta Ads Campaign Strategy
Strategy Documents
Creative Briefs
Strategy Documents
Project Task List
Strategy Documents
Wellness Tracker App (Video)
Beyond Scope (Free)
Ascendea CRM — Insider Tasting Sub-Account
Platform Access
Current status of all contracted and additional deliverables
| Deliverable | Status |
|---|---|
| Brand Identity | Complete |
| Website Build | Complete |
| Course Platform | Complete |
| Community Platform | Complete |
| CRM Configuration | Complete |
| Meta Ads Strategy | Approved 6 Feb |
| 35 Meta Ad Creatives | Complete |
| Social Media Content | Complete |
| Sales Funnels | Built — Awaiting Sign-off |
| Email Automation | Built — Awaiting Sign-off |
| Voice AI Assistant | Ready for Launch |
| Wellness Tracker App | In Development |
| Affiliate & Licensing | Post-Launch |